In the last lesson we talked about some quick tips to help ensure the
success of your membership site. In this lesson we are going to talk
about setting up a weekly to do list for your membership site.
Once you get your membership site up and running, you'll need to stay
on a weekly maintenance schedule to add new content to your website,
promote it and promote the affiliate program. Fortunately, there are just
a few simple steps that you need to take on a weekly basis to keep
your membership site moving along.
– Respond to customer support questions.
This should be your top priority because it helps you hold onto your
existing customers. One dissatisfied customer can make you lose out
on a whole bunch of future customers. Try to get to this at least twice a
week so you can respond promptly to their inquiries.
– Remove cancellations.
Most membership scripts will require you to manually remove canceled
members from the database. Take care of this quickly each week so
that you won't have people getting into the site for free.
– Post new content.
This is a given. Your members are paying for fresh content delivered
each month. Rather than have them wait all month for a new update,
split up your monthly delivery into four different parts. This way there is
fresh content for the members to see each and every week. An editorial
calendar will help you stay on track and keep your customers satisfied.
If you have a forum as part of your membership site, be sure to check in
several times a week to stay on top of important threads and respond
to questions from members. Be present and your members will see that
you are dedicated to helping them.
– Poll your subscribers.
Your membership site’s success depends on giving the members
exactly what they want. You can keep your finger on the pulse of the
market by offering a weekly poll. Ask them about their favorite parts of
the site, what they'd like to see next, and their worst problems with the
topic or any other information that you'd like to know. If you do this on a
weekly basis, the members will look forward to participating and give
you tons of valuable feedback.
– Send out a “wrap up” e-mail newsletter.
Toward the end of the week you should send a short e-mail newsletter
to your subscribers to let them know what happened in the site. Many
times people will sign up for a membership site, forget why they did it
and then unsubscribe a few months later. With an e-mail newsletter, you
can remind members of what is going on within the site and encourage
them to come back, see the new content and get involved.
– Write and distribute an article on your membership site’s topic.
Your membership site won't grow unless you promote it. Article
marketing is a powerful way to drive traffic to your site and brand
yourself as an expert in your niche. At the beginning of every month,
brainstorm a list of four to six different topics that you'll write about that
month. Write one to two articles per week and then distribute the
articles to a few key article directories. The whole process won't take
more than an hour per week and it will be well worth it.
– Make new connections on social networking sites.
Spend some time each week finding and connecting with people in
your market on Facebook, Twitter and any other sites you may already
be a part of. Use search terms related to your niche and add new
people as friends. This will help build your circle of influence and get
potential new members to your site.
Click here to access Lesson 6. We will be talking
about some great ways to promote your membership site.
Remember, if you have any questions or need any assistance please
feel free to contact me at anytime. I will be glad to help.
