In the last lesson we talked about some great ways to promote your
membership site. In this lesson we are going to go over some simple
ways to generate backend sales from your membership site.
Many people mistakenly believe that their membership site income only
comes from the monthly subscriptions that they receive. This is far from
the truth. There are several different ways that you can make backend
income from your membership site. Here are some ideas to help you
turn your site into a profit-pulling machine.
– Promote affiliate offers.
Affiliate marketing works really well within the membership site model
because you've built up trust with your audience. They've seen your
monthly content and know that you offer quality. They will trust your
recommendations because you've offered good content in the past.
Choose affiliate offers that tie directly into popular topics within your
membership site. Ebooks, video courses and short reports will add
value for your members and boost your backend sales. Send an e-mail
article to your membership site members with good content and a link
to the recommended product.
– Sell advertising.
You can charge a small fee per month to existing members or outside
advertisers to display their text ads or display ads on your site. You can
display advertising in the sidebars and just under the header of your
membership site. Search for advertising directories to list the
advertising space and add the offer to your signature file in forums that
you visit. You'll start to see advertising dollars start to roll in the more
you publicize the offer.
– Offer personalized coaching.
No matter how much instruction you provide inside of the membership
forum, there will always be people who will want something a bit more
hands on. You can offer exclusive one on one coaching for members
who want that extra help. You can charge this as a one-time fee or as a
additional monthly subscription (sort of like a membership site within a
membership site). Alternatively, you can offer teleconference calls for
membership site members for a small additional fee.
– Sell your own advanced products.
There are bound to be topics within your membership site that deserve
special attention. You can make backend sales by creating products
around these topics and offering them to your members. For example,
if you’re running a membership site on weight loss you can create a
special report on the best exercises to do to blast through a weight loss
plateau. Offer this at a special price to your members. You can also sell
the same report at a higher price to non-members to drive traffic back
to your website to grow your membership.
–Turn membership site content into individual products.
Once you've built a good amount of content within your site, you can
start using the content for other purposes. Package up your articles on
a specific topic and sell them as a special report. You can even sell
resell rights to the report so that your membership site’s name and link
is distributed widely around the ‘net. You can do this with several
different sections of your website to make some backend income and
get new members for your website.
With one or several of these techniques you can create several streams
of income from your membership site and attract new members.
Click here to access lesson 8. We will be talking
about some big mistakes that could doom your membership site to
failure, so you can avoid them!
If you have any questions or need any assistance please feel free to contact me at anytime. I will be glad to help.
