In the last lesson we talked about some simple ways to generate

backend sales from your membership site. In this lesson we are going

to go over some big mistakes that could doom your membership site to

failure so you can avoid them.

As we have been discussing during your lessons, starting a

membership site is a smart business move, but only if you do it right.

Did you know that every month dozens of people start membership

sites only to shut them down just a few months later. Often the failed site

ruins their reputation because they didn't deliver what they promised to

members.

In other cases, they didn't pick the right topic to begin with. Here are the

top seven mistakes that you can make with a membership site and how

to avoid them.

Picking the wrong topic.

A membership site needs a wide customer base. Your topic should be

specialized but not so narrow that you can’t attract new members on a

consistent basis. Unlike a short report or niche site, your membership

site topic has to be large enough that you can produce fresh content

month after month. Pick a topic that a lot of people are interested in but

that also has the potential for evergreen content.

Not actively contributing content.

Members of your site are looking for fresh content every month. You

need to give this to them or they'll unsubscribe in droves. You should

develop an editorial schedule so you know exactly what you'll deliver

each month. This will help you stay on track. Base your editorial

schedule on the benefits that you promised in your sales letter and you'll

have happy, satisfied customers that will stick around for month after

month.

Not taking the time to craft a good sales letter.

Your sales letter is your 24/7 sales person. It doesn't matter how much

traffic you drive to your membership site if your sales letter isn't doing

its job. If you don’t trust your own copywriting skills, hire a professional

writer. The investment will be well worth it as you see higher

conversions and more members in your site.

Not marketing for new customers.

You should always have new members coming into your membership

site, but the only way you can do that is to market your site continually.

You should be conducting pay per click campaigns, distributing article

marketing articles and doing social networking to drive more traffic to

your site. Work this into your weekly plans so that you can keep the flow

of new members consistent.

Not being accessible.

When you start a membership site, your members are looking for a lot

of attention and care. Most of this will come in the form of an easy to

use site with quality content. But you should also make it a point to be

accessible through e-mail or a help desk function. There’s a high level

of trust involved in a membership site, so make sure you’re there for

your members.

Not looking for opportunities for backend sales.

Opportunities for backend sales exist in many different places in your

membership site. You can sell advertising space within the site or

create a platinum level of membership with special coaching. Just

because the members are paying a monthly fee doesn't mean they

won't be willing to pay for extra information on the site’s topic.

Not taking steps to increase retention.

If you’re concentrating on getting members but aren't worried about

keeping them, you have a recipe for disaster on your hands. It takes

much more effort to get a new member than it does to keep one that

you've already got. By posting consistent content, offering polls, running

contests and getting involved the community in your membership site,

you'll be able to hold onto the members you've got.

Click here to access Lesson 9. We will be talking

about how to sell your membership site for big profits!

If you have any questions or need any assistance please feel free to

contact me at anytime. I will be glad to help.